The Challenge

Build an online store selling light bulbs, giving it a real sense of individuality.

The Solution

Quirkiness works so long as it’s not overdone. Here we create a sense of warmth and an engaging tone while ensuring the bulbs remain the heroes of the site. We embed the TV commercial at the top of the home page and let it do the advertising for the products.


Mobile Site Boosted Sales By 50%

Mobile Refresh

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Rebuilt From the Inside Out

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Extensive Demographic Studies

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